Jab Roshan Hua Bajaj; When Bajaj Started Shining!
In the 1980’s electric bulbs marketplace, Philips stood at the first position, Crompton at second and ECE at the third position. Despite a presence of more than four decades, Bajaj Electricals had a lesser brand value and stood at the fourth position. According to an ET BRAND EQUITY article, Mukul Upadhyaya, then a senior vice-president […]